Use video to promote the launch of IAG Cargo’s brand new website to existing and prospective customers.
Here's what we did:
We looked at everything the cargo industry was doing and took a completely different direction. IAG wanted to stand out from the sea of side profile interviews that permeate B2B advertising. We animated sharp punchy graphics, alongside an unashamedly direct soundtrack for an edit that cuts the chit chat and gets straight to the point.