The Brief

Use video marketing to promote British Airways latest route from London to Moscow.

What We Did

We placed a giant suitcase in the centre of Moscow and surprised members of the public with a very British flashmob. Famous British icons (in the form of Russian lookalikes!) including 007 and Queen Elizabeth herself appeared one-by-one from different corners of the shopping mall.


Over 600,000+ views across social media

Behind the Scenes