The brief

Use viral video marketing to promote launch a major fundraising campaign for Red Nose Day.

How we did it

Tom Daley, David Walliams and Emma Bunton went undercover at Heathrow’s Terminal 5.

With nothing but hidden cameras and an ear piece, they posed as British Airways staff and pranked customers as they checked in for their flights.

We set up two cameras on 200mm-400mm lenses, and fixed up several GoPros in key areas.

GoPros were even used in situe, fooling customers into thinking they were security cameras.

The end result was a wildly entertaining piece, with heaps of hilarious unscripted moments.

The final cut

Results

Over 1m+ Views across YouTube, Facebook, Twitter and Instagram

Behind the scenes