The Brief

British Airways wanted to launch a major campaign for Red Nose Day. Tom Daley, David Walliams and Emma Bunton were to take part.

How We Did It

We decided to put the celebrities undercover and under disguise at Heathrow’s Terminal 5. They’d persuade customers to do ridiculous things, all the while giving hints through their carefully chosen words to who they might really be. We set up two cameras on 200mm-400mm lenses, and fixed up several GoPros to key areas. These GoPros were even used in situe, fooling the customer into thinking it was a security camera. The result was a wild entertaining piece, with heaps of hilarious unscripted moments.

The Final Cut


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Behind the Scenes

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The Kit List

Blackmagic URSA
Sony PMW F3
2x Canon 100-400mm f4 ISM
5x GoPro Hero 3
Adobe Premiere Pro