The Brief

Each year on April Fools day, brands ceremoniously poke fun at both themselves and the unsuspecting British public – In fact it has become somewhat of an annual ritual. This year, Kraken rum staged an elaborate stunt on the river Thames with the help of verteran news broadcaster Michael Buerk. The concept. A Kraken has been found in the Thames. The challenge? To bring it to life on film and convince at least one person that this was legit.

How we did it

We filmed a TV-style outside broadcast with Michael Buerk on the banks of the river Thames reporting on the days events. We filmed a spoof eye witness account, with a member of the public who claimed to have seen the capture at first hand. We then used amateur-style mobile phone footage to show user generated footage of the Kraken aboard the rescue boat.


The Kit List

1 x FS7 

Samyang Prime lens kit (14, 24, 35, 50, 85mm)

Canon 70-200mm F2.8 L

Zacuto shoulder rig kit 

Behind The Scenes