The brief

Use Viral Video Marketing to promote the launch of British Airways new route from London to Johannesburg.

What we did

What do you get when you cross an Airbus A380 aircraft with South Africa’s fastest Springbok?

No it’s not a joke. This was the brief we were given by British Airways to promote the launch of their route to South Africa.

With just one take to get it right – We dug out our GCSE science books in an attempt to beat the odds. 6 Cameras and a crew with balls of steel captured the action as it happened.

Briefed, shot and delivered in less than a week… And over 1m views in less than 24 hours…

The final cut