The Brief

Create a tech-focused global brand film for the launch of SAP Sales Cloud.

How We Did It

We wanted to show the product used in a wide range of circumstances on several devices, to show the versatility of the software, as well as the content of the software itself. We did this using high quality 4K stock footage, coupled with motion tracked graphics, and a presenter led approach, on green screen.

THE FINAL CUT

The Kit List: 

Sony FS7 & Canon 16-35mm f2.8 L (for green screen) 

8ft Octogon Softball

Adobe Premiere Pro 

Adobe After Effects 

Behind The Scenes