The brief

Create a corporate video to celebrate 21 years of the MRA.

How we did it

4 million households switch energy supplier each year in Great Britain. Yet 21 years ago, consumer choice didn’t exist.

The MRA is the entity you’ve never heard of that sits behind it – A code of conduct that allowed the deregulation of the energy industry and created the competitive landscape that we recognise today.

To celebrate, we took corporate video production to the next level, using Netflix-Style storytelling to hero the people involved.

With offices blessed with views across the city of London, our videographers filmed interviews with iconic skylines in the background, supported with smooth flowing shots of towering glass buildings.

The video was then edited in our post production studio. In addition to the full length film, we produced a 60 second teaser which was promoted prior to the launch.

The final cut

The kit list

1 x Canon C200

1 x Sony A7S

Samyang 14, 24, 35, 50, 85mm

Canon 70-200mm F2.8 L

2 x Lishuai LED panels + diffusion

Behind the scenes

“Before working with Social Films, we knew that video needed to be on our list, but as a small ambitious marketing team, finding the time and resources to do it was our biggest challenge. Social Films has transformed the way we now look at video and shown us that B2B video can be exciting – They have created game-changing video content that looks more like a Netflix blockbuster than a corporate video. The video played a vital role in ‘selling out’ our recent launch event and everyone that watched it was thrilled with the result.”

– Graham Tahernia, Marketing Manager, Gemserv