The Brief

UCC had a clear aim; for those in the hospitality industry to take coffee as seriously as wine. To do this, they wanted to shoot a trip to a vineyard with a wine sommelier and coffee sommelier, who’d compare the two.

How We Did It

Simply letting the experts explain their thoughts regarding coffee and wine was the main objective. But by keeping the production values high and the edit feeling mature and thoughtful, we also suggested a sense of authority in UCC.

The Final Cut

The Kit List

Sony PMW-F3 

Nikkor 28-70mm f2.8 IF ED

2x Lishuai LED panels 

Sennheiser G3 radio mic

2X Lishuai LED panels + diffusion