The Brief

Promote British Airways’ latest route to Dubai alongside the timely premiere of Suicide Squad in UAE.

What we did

We were given red carpet access to the launch of Suicide Squad in Dubai and 20 minutes with Will Smith. Will was interviewed by British Airways Pilots Will and Andy and the best bits were distributed across social media platforms.

The Final Cut

The Results

Over 500,000+ Views across social media

Behind The Scenes

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