The brief

Supply an event videographer to film an interview with Will Smith.

What we did

To mark the launch of British Airways’ new route from London to Dubai, our team of videographers flew to Dubai to film an exclusive interview with Will Smith.

We were given red carpet access and just 20 minutes to capture the content we needed.

Will was interviewed by British Airways Pilots Will and Andy who asked him aviation-themed questions about his latest film.

The video was edited on the same day and the best bits were distributed to the press and seeded across social media.

The final cut

The results

Over 500,000+ Views across social media

Behind the scenes