The future of social media is video. Starting in the last decade, video has become the fastest-growing digital force. With more and more experts declaring the visual medium the way forward in video marketing, we can expect its adoption to increase.
Why video? As a video content marketing agency, it’s a question we often get asked.
Why do 92% of marketers place video at the heart of their marketing strategy – increasing from 78% back in 2015? The answer is simple: time. Video glues eyes to screens, significantly increasing your ROI. At least, according to 88% of marketers. For instance, in 2021, it is estimated that the average person will watch 100 minutes of online videos per day, increasing from 84 minutes in 2019. That’s a 19% jump!
The logic is simple. As a visual species, videos grab our attention, sticking in our memory. With graphics and narratives, presenters and music, video has the power to make your advertising campaign bloom. Little wonder Mark Zuckerberg has declared video a critical part of our future.
Whether it be presentations or vlogs, tutorials, webinars or customer testimonials, video has the flexibility to cater to a broad customer base. However, you need to know the latest video marketing statistics available to ride the wave of video popularity.
So, read on.