It’s 2023… And video content is everywhere.
In fact, it is estimated that the average person consumes an incredible 100 minutes of content every single day.
In addition, we watch over 1 billion hours of video every day on YouTube alone. Evidently, incorporating videos into your digital strategy can significantly boost your rankings and allow your business to reach more customers.
Now more than ever, content needs to stand out from the crowd. However, done badly and you’ll send people to sleep and damage your reputation. Done well and video production has the power to educate, entertain and turn clicks in to profit.
Naturally, a professional London video production company will allow you to tap in to additional benefits such as increased SEO and better sales conversions.
To conclude, the benefits are clear. There is an insane appetite for video content. It also represents a key opportunity for marketers to increase customer trust and boost brand loyalty.